The luxury car market just witnessed a defining moment with the grand reveal of the Mercedes-Maybach SL 680 Monogram Series. Blending unmatched craftsmanship with cutting-edge technology, this exclusive release reinforces Maybach's position at the top of the ultra-luxury automotive world.
Unlike anything seen before, the SL 680 Monogram Series is more than a high-end vehicle — it’s a statement of prestige, performance, and personalization. Powered by a handcrafted 6.0-litre V12 biturbo engine, the car offers 621 horsepower, seamless acceleration, and an effortlessly quiet ride. It’s a convertible that delivers the thrill of a supercar wrapped in the elegance of a Maybach.
What truly sets this Monogram Series apart is its visual identity. The exterior features a striking two-tone finish, with exclusive color combinations and a subtle “Monogram” pattern embedded into the paintwork. The Maybach emblem is featured throughout, ensuring its presence is unmistakable from every angle.
Inside, the cabin is a work of art. Premium Nappa leather, hand-stitched detailing, and the signature Monogram design elements extend across the seats, dash, and door panels. Ambient lighting, a crystal-clear 3D Burmester sound system, and the latest MBUX interface offer a tech-savvy experience that complements the handcrafted luxury.
Unveiled during an exclusive global event, the launch attracted media, collectors, and VIP clients from around the world. The event’s ambiance — complete with live music, gourmet cuisine, and an immersive digital showcase — reflected the exact lifestyle Maybach wants this car to embody: elevated, bespoke, and unforgettable.
This vehicle is being produced in extremely limited numbers, with early allocations already spoken for by loyal clients and luxury car collectors. Although pricing hasn’t been publicly disclosed, insiders suggest figures exceeding NZD $700,000 — and that’s before personalisation options.
The SL 680 Monogram Series represents a growing trend in luxury: hyper-customised vehicles that combine performance with personal identity. With global wealth continuing to concentrate among high-net-worth individuals, demand for these exclusive builds is at an all-time high.
In the context of New Zealand’s luxury market, this vehicle signals a shift. More Kiwi collectors and car enthusiasts are seeking one-of-a-kind models that offer both prestige and investment potential. For those fortunate enough to secure one, the Mercedes-Maybach SL 680 Monogram Series is more than a purchase — it’s a legacy.
As the future of luxury motoring shifts towards personalization and emotional value, Maybach has delivered a vehicle that ticks every box: powerful, beautiful, rare, and undeniably iconic.
