Pocari Sweat Japan 2021 Ad: “But I Saw You” – A Youthful Vision Resonating With Kiwi Viewers

Wed, 11 Jun 2025 12:49:38 +1200

The 2021 Japanese commercial for Pocari Sweat, titled “でも君が見えた” (But I Saw You), captures a dreamlike journey of adolescence, connection, and hope — themes that speak strongly to New Zealand’s youth and creative communities. Known for their emotionally charged storytelling and surreal visuals, Pocari Sweat commercials have long pushed the boundaries of advertising, and this edition is no exception.

Set against a visually arresting backdrop, the ad follows a young girl’s surreal odyssey through sky-high classrooms, shifting landscapes, and symbolic spaces — all while driven by the universal need to find someone who understands her. For Kiwi viewers, especially Gen Z and students navigating identity and direction in post-pandemic Aotearoa, the commercial delivers a striking metaphor for resilience and reaching out.

In New Zealand, where creative storytelling and animation are thriving industries, this Japanese ad serves as artistic inspiration. It challenges norms and reminds both viewers and local creatives that emotional storytelling can transcend language and culture. From Otago’s film students to Auckland’s ad agencies, this commercial invites reflection on how visual media can be both poetic and commercially effective.

It also subtly taps into NZ’s strong interest in health, hydration, and wellness products — making Pocari Sweat not just a Japanese sports drink, but a symbol of energy, clarity, and emotional strength. Whether you're in the creative sector or simply appreciate meaningful advertising, But I Saw You is a must-watch for its blend of youthful emotion and cinematic vision.

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