PlayStation x LISA: BLACKPINK Star Joins PS5 ‘No Play Limits’ Campaign for NZ Gamers

Wed, 02 Jul 2025 18:33:42 +1200

Aotearoa’s gaming and K-pop worlds just collided — and it’s iconic. The new PlayStation x LISA campaign features BLACKPINK’s LISA front and centre, teaming up with Sony to promote the PS5’s “No Play Limits” brand in a sleek, high-energy global ad that’s now lighting up screens across New Zealand.

The campaign showcases some of the PS5’s biggest 2025 titles — including Astro Bot, Helldivers 2, Tekken 8, and Marathon — all set to LISA’s new solo track “Rockstar”, giving it serious crossover appeal. Whether you’re a gamer, a BLINK, or both, this collab speaks directly to Kiwi fans who love bold style, immersive tech, and music that slaps.

For New Zealanders, the PlayStation x LISA moment is more than just marketing — it’s cultural synergy. From K-pop dance crews in Wellington to late-night gamers in Dunedin, the campaign taps into a growing trend of global pop stars shaping digital entertainment. There’s even talk of exclusive PS5 custom gear or in-game LISA Easter eggs — and fans here are already buzzing.

Whether you’re flexing your DualSense skills or replaying the trailer for outfit inspo, LISA’s partnership with PlayStation delivers something fresh, fun, and globally connected — and it’s landing strong in NZ.

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