140 Years. 140 Places. One Global Journey. | Mercedes-Benz

Sat, 28 Feb 2026 13:40:47 +1300

For 140 years, Mercedes-Benz has shaped the way the world moves—across continents, cultures, and generations.

“140 Years. 140 Places. One Global Journey.” celebrates the brand’s extraordinary legacy, from its origins in 1886 to its presence in cities and landscapes around the globe today. What began as a single revolutionary invention has evolved into a worldwide symbol of innovation, performance, and luxury.

From historic European streets to modern Asian megacities, from desert highways to alpine passes, Mercedes-Benz vehicles have connected people, inspired ambition, and defined automotive excellence.

The campaign highlights:

🌍 Global heritage – A presence in over a century of world history

🚗 Engineering milestones – Safety, performance, and design breakthroughs

⚡ Future mobility – Electrification, sustainability, and intelligent driving

⭐ Iconic identity – The three-pointed star recognized worldwide

140 years. 140 places. One unmistakable journey.
The road continues.

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