Anthony Edwards’ Hype Song | Sound Is Power with Bose – Fuel Your Kiwi Grind

Sun, 06 Jul 2025 13:16:50 +1200

New Zealand athletes, creatives, and go-getters — get ready to turn up your focus with Anthony Edwards’ Hype Song, brought to life by Bose’s powerful sound technology. This inspiring video shows how NBA star Edwards channels energy and motivation through music, using Bose’s noise-cancelling gear to dial into his flow and block out distractions.

Whether you’re training on Auckland’s waterfront, pushing through deadlines in Wellington, or finding your zone running in Queenstown’s trails, this campaign highlights how the right sound can elevate performance and mindset. Edwards’ story reminds Kiwi viewers that sound is not just background — it’s power, focus, and fuel.

Experience how Bose’s cutting-edge earbuds and headphones help athletes and creatives alike stay locked in, motivated, and unstoppable — no matter the challenge or environment.

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