How Luckin Coffee Is Challenging Starbucks in the U.S. Market

Mon, 22 Sep 2025 17:20:51 +1200

China’s fastest-growing coffee chain, Luckin Coffee, is now taking the fight directly to Starbucks in the United States. From low-cost pricing and tech-driven ordering, to bold expansion strategies, Luckin is rewriting the playbook on how international brands compete in America.

At Vidude.com, we connect global business stories with insights that matter to New Zealanders. Kiwi entrepreneurs, café owners, and investors can learn from how Luckin leverages technology, branding, and consumer behaviour to disrupt giants like Starbucks. For New Zealand’s own coffee culture—already among the most vibrant in the world—this case study offers both inspiration and caution.