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Apple had some ambitious plans to grow their revenue in India from one billion in 2015 to 5 billion in 2020. But this has proven difficult to achieve. Because in 2018 Apple failed to meet their revenue target of four billion, only managing to generate 1.8 billion from the country. And there are a few reason for this that I’ll cover in the video. Now it’s always been challenging for Apple to break into the Indian market, and it’s no different with the iPhone. So let’s start with one of the biggest reasons why, and that’s its high price.