Harajuku is the center of Japanese Youth Fashion. Cute and colorful, the pop fashion culture is thriving here, and John Daub goes deep into it. He becomes a Harajuku guy!
What exactly is Harajuku fashion? Let's cruise down Harajuku's famous Takeshita-Dori for the complete first-hand story.

Joining John in this report is Michelle Branch, an international fashion consultant and buyer for Japanese Youth Fashion. She's not only knows the local fashion scene, she's a part of it herself.

The story goes beyond fashion. We'll meet Doi-san, the owner of ACDC RAG, a Takeshita fashion shop that's been operating since the 1970s and competing strong against the new chain shops.
We'll ask him how Harajuku fashion has evolved since then.

John and Michelle also visit THANK YOU MART, a fashion and novelty chain store where everything is only 390 yen! It's the perfect place for youth accessories and to have some fun shopping.

URL:

ACDC RAG:
http://www.acdcrag.com/
http://global.rakuten.com/en/search?k=&tl=&sid=acdcrag&vm=1

THANK YOU MART:
http://www.390yen.jp/

Special thanks to 原宿竹下通り商店会
http://www.takeshita-street.com/

This show has been created and produced by John Daub ( ジョン・ドーブ ). He's been living and working in Japan for over 20 years and regularly reports on an International TV Show for Japan's International Channel.
ONLY in JAPAN is a registered trademark. All rights reserved.