15 Business Lessons You Need to Learn from Coca-Cola
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00:00 - Intro
00:51 - Think of the Consumer First, Always
01:43 - Actively Protect Your Market Share
03:10 - Be Consistent
03:42 - Build Your Brand Internally So You Can Excel Externally
04:27 - Refresh Your Brand Representation Regularly
04:58 - Take Care of Your Biggest Customers
05:54 - Show Up Big
06:14 - Invest in Creative Content to Stand Out in the Digital World
06:44 - Start and Engage in Conversations with Your Audience
07:34 - Be in Touch with Cultures in Local Markets
08:15 - Test the Waters with New Strategies or Ideas
09:00 - Don’t settle for what you have because it’s working.
09:19 - Style Your Brand Message to Target People’s Emotions
10:17 - Adapt But Don’t Force Change
11:04 - Personalise and Localise Your Brand
12:00 - No Matter How Big You Get, You’re Not Indispensable
12:58 - BONUS

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