Since its inception in 2013, Chillhop Music has amassed more than 3 million YouTube subscribers, hypnotizing wired college students and soundtracking stunted dinner party conversations with its 24/7 livestream of the most chill hip-hop imaginable. Chillhop founder and CEO Bas van Leeuwen and Head of Marketing Theo Egginton join our latest Happy Hour to discuss how Chillhop went from one man scouring the internet for tracks to post to his personal blog to a thriving record label signing top artists in the genre it gave birth to. Tune in to hear about the origins of Chillhop's raccoon mascot, the surprisingly varied audience who love Chillhop music, and the controversy around the internet confusing the genre with the name of its top label.

00:00 INTRO
00:31 What is Chillhop?
04:53 The origins of the Chillhop label
10:57 Saudade: The secret to Chillhop's enduring success
16:27 Chillhop's raccoon mascot
18:49 The art of making Chillhop Music
20:38 The effects of the pandemic on the music industry
27:19 How to stay relevant in the ever-changing music world
32:08 Advice on starting your own label
34:11 What Chillhop's founders wish they'd known before starting out
37:41 Career mistakes
39:45 Career highs
41:36 COMMUNITY QUESTIONS
41:43 What are some artists you think made Chillhop what it is?
44:02 How do I submit music to Chillhop?
47:11 Why do so many content creators love Chillhop music?
48:14 OUTRO

ABOUT OUR GUESTS
Bas van Leeuwen
Founder/CEO, Chillhop Music
Bas van Leeuwen is the Founder and CEO of Chillhop Music, a leading platform for chill instrumental hip-hop music based in Rotterdam. He started his YouTube Channel in January 2013, which has grown to have more than 3 million subscribers on the platform. The team now consists of over 20 people around the world, from A&R to Art Direction to Web Development, and continues to expand with publishing, a new clothing line, and a Rotterdam cafe now part of the fold.

Theo Egginton
Head of Marketing, Chillhop Music
Theo Egginton is the Head of Marketing at Chillhop Music in Rotterdam. Originally from the U.K., he oversees marketing development and operations alongside strategic partnerships for Chillhop Music and its various sub-brands.

Moderator: Victoria Wiltshire CXO, Songtradr

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