Cameron Anderson started Blacktail Studio in 2016 with less than $1,000. Now, he’s averaging $15K a month, and his smart use of social media was a big driver of that growth. We’ll learn the strategies and hacks he’s used to build his business in this Blacktail Studio interview.

Big thanks to Clicklease for sponsoring this video! Clicklease helps small business owners obtain essential tools and equipment needed to grow their business! Visit the link https://app.clicklease.com/inl....ineapp?token=2cf69b1 to learn more!

Social media isn’t just a part of Cameron’s marketing strategy—he gets all his clients through these channels, and hasn’t paid for social media advertising since a $20 investment early on in the business. Not spending money for ads helps him keep a low overhead, and as a result he sees profit margins as high as 90% on some of his sales.

Blacktail Studio has a particularly strong following on YouTube, with 1.6 million subscribers and more than 10 million views on his most popular videos. Today, he’ll tell us how he built this massive following, as well as how that online community has helped Blacktail Studio grow as a business.

Along with the tables and art pieces Cameron makes in the Blacktail Studio shop, he’s recently added several digital products, including a virtual woodworking workshop and woodworking plans. We’ll find out how he designed these digital offerings and how they’ve impacted his revenue and margins since their launch.

Any creative entrepreneur who wants to diversify their revenue streams and scale their business will want to watch this video! And for woodworking professionals, this behind the scenes Blacktail Studio shop tour will let you see a successful shop in action so you can follow in his footsteps and take your business to the next level.

If you like this interview with Cameron, make sure to check out our first video with Blacktail Studio: https://www.youtube.com/watch?v=AEFC884nzv0

Resources:
https://www.blacktailstudio.com – Learn more about Blacktail Studio on their website
https://www.youtube.com/c/BlacktailStudio/ - Check out Blacktail Studio’s YouTube channel
https://www.instagram.com/blacktailstudio/ - Follow Blacktail Studio on Instagram
https://www.upflip.com/learn - Learn how to start and grow a business at UpFlip’s Business Hub

Timestamps:

0:00 Intro
0:56 How Cam Got Started
1:41 The Benefits of Teaching Others
2:21 Tricks To Growing Subscribers
3:32 Choosing The Perfect Social Media Platform
4:37 How Beginners Can Be Successful Fast
5:17 Tips and Tricks For Managing Content
6:02 How To Find Interesting Topics
8:03 Tips on Providing Digital Products
10:26 Tour of Cam’s Shop
11:39 How To Price Quality Products
12:52 How To Have Multiple Income Streams
14:16 Time Management Tricks
14:56 Let’s Talk About Makerbook.io
16:25 Deep Dive Into Analytics
17:45 The Process: Start To Finish
18:59 Tips on When and When Not To Post
19:52 Importance of Email Captures
20:55 Camera Tips and Tricks
21:57 Blitz Time with Cam!
23:02 Benefits of Channel Growth
23:56 Tips To Gauge Demand
25:21 Should This Be FREE?
26:19 Taking Advantage of the YouTube Algorithm
27:03 Tips on Building a Community
27:51 Resurrecting a Dead YouTube Video
29:00 Avoid This Mistake When Starting
30:47 When To Ask For Help
31:35 How To Improve Video Performance
32:50 Breaking Down the Workshop
34:17 Converting Followers Into Buyers
35:10 Are Social Media Ads Worth It?
36:06 Why Plans Are Important
38:08 How To Increase Engagement
39:32 What’s Up Next For Cam

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