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12 Views· 15 July 2022

Financial Times - Video Site Tour

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stantoninouye
Subscribers

This video was made for the Financial Times to educate existing and potential subscribers about what inspiring content exists on their FT.com site, especially since a large amount of online content for the publication is hidden behind a subscription paywall. In showing that the brand site is a relevant and authoritative source, we hoped to increase FT.com interaction and ultimately FT.com subscriptions.

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