Today I want to do a full read-through of a design book published by Apple in 2016. It’s titled “Designed by Apple in California” and showcases the company’s history with 450 product photos spanning from 1998 to 2015. It was sold in two sizes, small and large, which carried price tags of $200 and $300. Now that may seem steep for what’s essentially a picture book, but they do feature some premium elements. For example, a custom linen hardcover sourced from a textile company in Germany, and a proprietary type of paper called “Apple-specific Heaven 42.” Plus, the metallic edge coloring gives the book a sophisticated finish that resembles the aluminum of many Apple products.