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At the Halftime Super Bowl 2025 Gloria Kendrick Lamar Jacket captivated audiences not only with his performance but also with his symbolic fashion choice. He wore a custom varsity-style jacket designed by Martine Rose, featuring the word "GLORIA" emblazoned across the chest—a nod to the closing track of his 2024 album GNX. The jacket also showcased the logo of pgLang, Lamar's creative company, on the back, along with patches referencing his hometown of Compton and his upcoming Grand National tour. This ensemble seamlessly blended high fashion with personal storytelling, reflecting Lamar's artistic journey and cultural roots. https://www.leatherjacketblack.com/product/super-bowl-lix-kendrick-lamar-gloria-leather-jacket/