Vidude vs Shift72: Homegrown Video for Creators vs Film Platforms
New Zealand is home to some of the most innovative video platforms in the world. Two proudly Kiwi names stand out: Shift72, known for its secure film distribution technology, and Vidude, Aotearoa’s local-first video platform designed to uplift everyday creators, small businesses, and communities. Both platforms are valuable — but they serve very different audiences and missions.
Understanding the New Zealand Video Landscape
Globally, video is dominated by platforms like YouTube, TikTok, and Netflix. Yet here in New Zealand, homegrown platforms are rising to meet specific needs that global giants often overlook. From film distributors to small Kiwi businesses, different users require very different tools. That’s where Vidude and Shift72 carve out their space.
Shift72 focuses on powering premium film experiences, helping festivals and studios distribute cinematic content securely. Vidude, on the other hand, was built to democratise video by giving every Kiwi — from vloggers in Auckland to small businesses in Invercargill — a chance to share, connect, and earn.
What is Shift72?
Founded in Hamilton, Shift72 is a New Zealand technology success story. Their platform delivers white-label streaming solutions for major film festivals and distributors around the world. From Cannes to the Toronto International Film Festival, Shift72 has powered global cinematic experiences with its robust infrastructure, digital rights management (DRM), and security-first approach.
Shift72 is a leader in its niche — but its tools are not designed for everyday Kiwi creators, influencers, or SMEs. Instead, it works behind the scenes to help organisations deliver premium content to audiences across multiple territories.
What is Vidude?
Vidude is New Zealand’s own social video platform, built with one clear mission: put Kiwi creators and businesses first. Where Shift72 serves the global film industry, Vidude serves the people of Aotearoa. It enables anyone — from local musicians and educators to retail shops and tourism operators — to upload, share, and monetise videos with a genuine New Zealand audience.
Vidude isn’t just about video hosting. It’s about local discovery, affordable advertising, and authentic storytelling. It ensures that Kiwi voices don’t get drowned out by global algorithms and that businesses can run campaigns without being priced out by overseas competition.
Vidude vs Shift72: A Side-by-Side Comparison
| Feature | Shift72 | Vidude |
|---|---|---|
| Target Users | Film distributors, broadcasters, and festivals | Everyday creators, small businesses, and Kiwi audiences |
| Purpose | Enterprise-grade film streaming and content security | Local-first video hosting, discovery, and advertising |
| Accessibility | Closed, B2B enterprise partnerships | Open platform for all New Zealanders |
| Monetisation | Organisation-driven licensing and film revenue | Creators earn from their first video; SMEs advertise affordably |
| Community | Film industry professionals | Kiwi creators, SMEs, and local audiences |
Why Vidude Matters for Kiwi Creators
New Zealand is bursting with creative energy — filmmakers in Wellington, TikTokers in Hamilton, musicians in Christchurch, and vloggers in Queenstown. But on global platforms, local creators are often overshadowed by international influencers with bigger budgets and global reach.
Vidude changes that. It surfaces New Zealand content first, ensuring Kiwi stories are prioritised for Kiwi audiences. This local-first approach allows creators to build loyal fanbases at home before going global. For many, it means finally being seen and supported.
Most importantly, Vidude doesn’t force creators to hit subscriber or watch-hour thresholds to earn. Monetisation begins from day one, empowering even emerging voices to sustain their creative journeys.
Why Vidude Works for New Zealand Businesses
Advertising on YouTube or Facebook often means competing with multinational corporations spending millions. For many SMEs in New Zealand, that’s not realistic. Vidude levels the playing field by offering affordable, targeted advertising that reaches Kiwi audiences directly.
From real estate agencies in Tauranga and tourism operators in Rotorua to e-commerce startups in Dunedin, Vidude gives businesses a chance to run meaningful campaigns that resonate with their actual customers.
And unlike global platforms, Vidude ensures ad spend stays in the local economy — supporting Kiwi jobs, growth, and innovation.
How Vidude and Shift72 Complement Each Other
While it might seem like Vidude and Shift72 are competing, the reality is that they serve different ends of New Zealand’s video ecosystem. Shift72 strengthens New Zealand’s role in the global film industry. Vidude strengthens New Zealand’s creative economy at home by giving ordinary Kiwis a platform of their own.
Together, they highlight the depth of innovation coming out of Aotearoa — from enterprise film streaming technology to grassroots creator empowerment.
Expert Perspectives
Industry experts in New Zealand often stress the importance of both global outreach and local empowerment. Shift72 demonstrates how Kiwi technology can thrive internationally. Vidude shows how a locally designed platform can support cultural identity and economic resilience by keeping attention and advertising dollars within Aotearoa.
Two Platforms, Two Missions
Both Shift72 and Vidude are proudly New Zealand platforms, but they are built for different audiences and purposes. Shift72 is an essential partner for the global film industry, powering festivals and distributors worldwide. Vidude is a home for New Zealand’s creators, SMEs, and communities — built to uplift Kiwi stories and ensure local relevance in a digital world dominated by overseas platforms.
If you’re a film distributor, Shift72 is your go-to solution. If you’re a creator, business owner, or viewer in Aotearoa, Vidude is your local-first platform.
Join Vidude today and be part of New Zealand’s video revolution.