2024 Mercedes-AMG GT – “SO. AMG.” Commercial

The 2024 Mercedes-AMG GT takes center stage in the brand’s latest campaign, “SO. AMG.”, a striking showcase of raw power, precision, and design excellence. More than a commercial, it’s a cinematic tribute to the spirit of AMG — where performance meets perfection.

Opening with dynamic visuals of the GT slicing through dramatic landscapes and illuminated test circuits, the campaign captures the emotion of speed and the artistry of engineering. Every frame reinforces AMG’s philosophy: handcrafted performance, relentless innovation, and unmistakable character.

The new GT reflects this ethos through its commanding stance, advanced aerodynamics, and a reimagined interior that merges luxury and driver focus. Powered by AMG’s handcrafted twin-turbo V8 and paired with intelligent all-wheel drive, it delivers exceptional performance that feels effortless yet exhilarating.

The “SO. AMG.” campaign isn’t just about what’s under the hood — it’s about what the brand stands for: heritage refined by technology and passion sculpted by performance. The commercial’s tone, visuals, and sound design evoke both sophistication and intensity, reminding the world why AMG remains synonymous with driving excellence.

With this film, Mercedes-AMG invites enthusiasts to rediscover what it means to drive not just a machine — but a masterpiece built with soul.

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