Mercedes-Benz Launches ‘Defining Class’ Campaign – A New Chapter for Timeless Luxury in New Zealand

Mercedes-Benz unveils the latest evolution of its legendary brand with “A New Chapter of the Defining Class,” a global campaign that reflects its 138-year journey of innovation, performance, and unmistakable elegance. For New Zealand drivers, this isn’t just heritage — it’s a living legacy on our roads.

From the sleek streets of Auckland’s Viaduct to the scenic highways of Queenstown, Mercedes-Benz remains the benchmark for refinement and technological excellence. This campaign highlights the timeless appeal of models like the S-Class, EQS, and G-Wagon, while signalling the brand’s shift into a future defined by sustainability, EV excellence, and luxury reimagined.

New Zealanders who appreciate design with depth, quiet confidence, and innovation that lasts beyond trends will see this campaign as more than marketing — it’s an invitation to drive a symbol of where the past and future meet.

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Daniel Chyi 戚钊

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