Steve Lacy x Bose: Where Vintage Soul Meets Modern Sound for Kiwi Listeners

In this bold and stylish collaboration, Steve Lacy joins forces with Bose to explore the harmony between old-school soul and cutting-edge sound — a combo that resonates deeply with New Zealand’s creative culture. Known for his raw guitar work, experimental R&B, and fashion-forward presence, Lacy brings his retro flair into the modern audio space through Bose’s latest gear.

This campaign is more than a product showcase — it’s an immersive statement about how sound shapes identity. For Kiwi musicians, designers, students, and audiophiles, Lacy’s message is clear: authenticity and quality never go out of style. Whether you're sketching beats in a Grey Lynn flat, cruising through Christchurch with your headphones on, or reflecting on the ferry to Waiheke, this collab hits different.

With Bose’s noise-cancelling power and spatial audio precision, listeners across Aotearoa can now tap into every detail of Lacy’s layered production. It’s vintage warmth and future-facing fidelity — all in one.

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Daniel Chyi 戚钊

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