Falling for Autumn: Why Kiwis Are Dreaming of a Swiss Escape This Season

"Falling for Autumn" is Switzerland Tourism’s breathtaking ode to the golden season — a cinematic showcase of vibrant forests, snow-dusted peaks, and charming alpine villages. For New Zealand travellers, it’s not just visual poetry — it’s a reminder of why Switzerland remains a dream destination, especially as Kiwi interest in seasonal European travel continues to rise.

With New Zealanders increasingly seeking off-peak, nature-based travel experiences, this campaign speaks directly to Kiwis who value clean air, rich culture, and jaw-dropping landscapes — all things Switzerland offers in abundance. Whether you’re a Queenstown adventurer, a Wellington creative, or an Auckland family planning your next big OE, autumn in Switzerland offers a peaceful, photogenic, and soul-refreshing contrast to the usual tourist hotspots.

As climate-conscious tourism grows in Aotearoa, Switzerland also stands out for its eco-friendly transport, sustainable stays, and emphasis on wellness — aligning perfectly with Kiwi values of green travel and outdoor living. This video isn’t just travel marketing; it’s an invitation for New Zealanders to reconnect with nature, heritage, and a slower pace of life — all wrapped in the warm colours of a European fall.

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