Behind the Scenes with the Lamborghini Family

This exclusive behind-the-scenes feature introduces the Lamborghini family—the people whose expertise, passion, and craftsmanship shape one of the world’s most iconic automotive brands. Beyond the supercars, Lamborghini is driven by designers, engineers, artisans, and specialists who bring precision and emotion together every day in Sant’Agata Bolognese.

The video explores the human side of Lamborghini, offering rare insight into how collaboration, heritage, and innovation coexist within the company. From design studios and engineering labs to production floors, viewers witness how teams work in harmony to transform bold ideas into road-going masterpieces. Each individual plays a role in preserving Lamborghini’s unmistakable identity while pushing boundaries through advanced materials, aerodynamics, and electrification.

Personal stories highlight the pride and responsibility that come with building vehicles known for performance, artistry, and technological excellence. This connection between people and product is central to Lamborghini’s success, ensuring consistency, quality, and authenticity across generations.

Meet the Lamborghini Family reveals that the brand’s true power lies not only in horsepower and speed, but in the collective commitment of those behind the scenes—united by a shared vision to redefine performance and luxury in every era.

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Daniel Chyi 戚钊

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