Rolls-Royce Behind the Scenes: Crafting the Icon of Icons – A Kiwi Look at Timeless Luxury

Behind the Scenes: The Icon of Icons takes viewers inside the world of Rolls-Royce — the pinnacle of luxury craftsmanship — to reveal how heritage, innovation, and personal storytelling converge in the making of a true automotive masterpiece. But for New Zealand audiences, this is more than a glimpse at prestige; it’s a mirror reflecting our own evolving appreciation for artisanal detail, sustainable materials, and design excellence.

In Aotearoa, where craftsmanship runs deep — from Māori carvers to boutique yacht builders and architectural timber designers — the values that define Rolls-Royce resonate powerfully. The film showcases how each bespoke Rolls-Royce is shaped by master artisans, echoing the dedication Kiwi makers bring to their work, whether in the South Island’s artisan studios or Auckland’s design ateliers.

New Zealand luxury is increasingly about authenticity: quiet confidence, timeless design, and a deep connection to material and story. As more Kiwi entrepreneurs, creatives, and investors explore bespoke living — from Wanaka retreats to Queenstown super homes — Rolls-Royce stands as a global benchmark for what it means to build not just a product, but a legacy.

Whether you're a Wellington-based automotive aficionado, a Hamilton design consultant, or a creative from Christchurch dreaming big, this behind-the-scenes journey will speak to your passion for craft, prestige, and purposeful innovation.

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Daniel Chyi 戚钊

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