2015 IAA – Nico Rosberg Drives the Mercedes-AMG GT S | Mercedes-Benz Original

At the 2015 International Motor Show (IAA) in Frankfurt, Mercedes-Benz unveiled the AMG GT S in a thrilling cinematic campaign featuring Formula 1 World Champion Nico Rosberg. The short film, “Time for the IAA,” captures the essence of AMG performance — precision, passion, and pure driving emotion.

The commercial opens with Rosberg igniting the twin-turbo V8 engine, accelerating through sleek urban streets and open stretches that highlight the GT S’s perfect balance of elegance and aggression. Every rev and gear shift showcases the handcrafted performance that defines Mercedes-AMG’s engineering philosophy.

The AMG GT S embodies the brand’s racing DNA — a long-bonnet design, wide stance, rear-wheel-drive dynamics, and an unmistakable exhaust note that echoes AMG’s motorsport heritage. Inside, the cockpit merges luxury craftsmanship with driver-centric functionality, wrapping Rosberg in an environment built for precision and speed.

“Time for the IAA” serves as both a teaser and a celebration — a statement that Mercedes-Benz doesn’t just build cars, it builds experiences. Through Rosberg’s performance behind the wheel, the film captures the synergy between Formula 1 excellence and AMG’s road-going innovation, setting the tone for a new era of luxury performance.

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