In recent years, the hospitality sector in New Zealand has faced significant challenges in recruiting skilled talent. With the industry contributing approximately 5.7% to the country's GDP in 2021, as reported by Stats NZ, the recruitment dilemma has had substantial economic implications. Interestingly, a novel solution has emerged: the use of recruitment videos. This article delves into why hospitality recruitment videos are revolutionizing hiring practices in New Zealand, supported by data-driven insights and real-world examples.
Expert Opinion & Thought Leadership
Video content is rapidly transforming recruitment strategies globally. According to a 2022 report by the Digital Marketing Institute, video content is 50 times more likely to drive organic search results compared to text. This shift is particularly relevant in the hospitality sector, where showcasing the dynamic work environment through video can attract more engaged candidates.
New Zealand's unique economic landscape amplifies the benefits of this approach. With a relatively small population and a competitive job market, standing out to potential employees is crucial. Recruitment videos offer a deeper insight into company culture and operational dynamics, often overlooked in traditional job descriptions.
Case Study: The Sudima Hotels Experience
Sudima Hotels, a prominent chain in New Zealand, provides a compelling case study. Facing a shortage of skilled staff post-pandemic, they turned to recruitment videos to enhance their hiring process.
Problem: Sudima Hotels struggled with high turnover rates and a lack of skilled candidates, a common issue in the NZ hospitality sector. This problem was exacerbated by the global pandemic, which saw many hospitality workers leave the industry.
Action: To address this, Sudima Hotels created a series of recruitment videos highlighting their inclusive work culture and career advancement opportunities. These videos were shared across social media platforms and job portals.
Result: Within six months, Sudima Hotels reported a 30% increase in job applications and a 15% improvement in employee retention rates. The videos helped potential candidates visualize their work environment and culture, leading to more informed and committed applications.
Takeaway: For New Zealand businesses, especially in hospitality, leveraging video content in recruitment can significantly enhance both the quantity and quality of job applicants. This approach not only showcases the role but also aligns with potential employees' values and expectations.
Future Forecast & Trends
As we look towards the future, the trend of using video in recruitment is expected to grow. A recent forecast by Deloitte indicates that by 2025, 85% of companies globally will use video as a key part of their recruitment strategies. For New Zealand, this trend is likely to be even more pronounced given the nation's reliance on tourism and hospitality as economic drivers.
Moreover, with technological advancements, we can expect recruitment videos to become more interactive and personalized. Augmented reality (AR) and virtual reality (VR) could soon allow candidates to experience a "day in the life" within a company, providing an immersive insight into their prospective roles.
Common Myths & Mistakes
- Myth: Recruitment videos are too costly for small businesses.
Reality: With the rise of affordable video production tools, businesses of all sizes can create high-quality videos at a fraction of the cost.
- Myth: Videos don’t provide enough information compared to written job descriptions.
Reality: Videos can effectively communicate company culture, employee testimonials, and job details, offering a richer context than text alone.
- Myth: Candidates prefer traditional application processes.
Reality: The modern workforce, especially younger generations, is more inclined towards engaging and visual content.
Biggest Mistakes to Avoid
- Not optimizing videos for mobile devices. Stats NZ reports that 75% of internet users in New Zealand access the web via smartphones, highlighting the necessity for mobile-friendly content.
- Overlooking the importance of a compelling narrative. Videos that lack a clear and engaging story often fail to captivate potential candidates.
- Neglecting to include a strong call-to-action. Without guiding viewers on the next steps, businesses may lose potential applicants.
Conclusion
The integration of recruitment videos in the hiring process represents a significant shift in New Zealand's hospitality landscape. By offering a more engaging and insightful view of potential workplaces, these videos not only attract a higher volume of applicants but also ensure they are better informed and aligned with company values. As the industry evolves, embracing this trend will be crucial for Kiwi employers aiming to hire smarter and more effectively.
What’s your take on the future of recruitment in New Zealand? Share your insights below!
People Also Ask
- How does video recruitment impact businesses in New Zealand?
Video recruitment enhances engagement and applicant quality, with businesses reporting a 30% increase in application rates.
- What are the biggest misconceptions about recruitment videos?
A common myth is that videos are costly. However, affordable production tools make them accessible for all business sizes.
- Who benefits the most from recruitment videos?
Recruitment videos benefit hospitality businesses, tech firms, and any industry reliant on showcasing company culture.
Related Search Queries
- hospitality recruitment trends in NZ
- impact of video marketing in New Zealand
- how to create effective recruitment videos
- New Zealand employment statistics 2023
- advantages of video recruitment
For the full context and strategies on Why Hospitality Recruitment Videos Are Helping Kiwi Employers Hire Smarter, see our main guide: Seasonal Promotion Videos Hospitality Nz.
DamarisSom
23 days ago