Gucci Lido Campaign 2025 | Luxury Meets Laid-Back Summer Style for Kiwi Fashion Fans

Gucci’s Lido Campaign brings high fashion to the sun-soaked edge of coastal leisure—offering a perfect blend of Mediterranean elegance and relaxed summer vibes that speaks directly to New Zealand’s fashion-forward community. With stunning visuals inspired by the Italian Riviera, this campaign celebrates bold prints, effortless tailoring, and timeless silhouettes—appealing to Kiwis who blend luxury with lifestyle, especially in beach-centric regions like Auckland’s North Shore, Mount Maunganui, and Queenstown’s resort scene.

As New Zealand’s fashion scene continues to evolve, local designers and influencers are increasingly inspired by global campaigns like this one. From Gucci accessories spotted on Ponsonby Road to beachwear meets high fashion in Waiheke Island holiday homes, the Gucci Lido collection reflects how Kiwis are embracing elevated style in casual, outdoor settings.

Perfect for stylists, creators, and trendsetters across Aotearoa, this campaign inspires a fusion of sophistication and freedom—core values in both Italian and New Zealand fashion cultures. Whether you're curating content for Vidude, working in retail, or just love staying ahead of the style curve, the Lido campaign offers a refreshing take on what luxury looks like under the Kiwi sun.

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Daniel Chyi 戚钊

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