LISA x Bose: “Hear It All. All The Time.” — Precision Sound Meets K-Pop Power in NZ

Global K-pop icon LISA partners with Bose in the electrifying campaign “Hear It All. All The Time.” — and for fans across New Zealand, it’s a masterclass in blending high-performance audio with bold personal style.

As a member of BLACKPINK and a solo artist in her own right, LISA represents precision, power, and presence — qualities mirrored by Bose’s QuietComfort Ultra series. In this collab, she showcases how staying fully immersed in sound fuels every part of her craft — whether she’s performing, rehearsing, or just finding a moment of calm in a chaotic world.

For Kiwi fans, musicians, students, and commuters, this campaign resonates deeply. Whether you’re catching the train in Auckland, walking the hills of Wellington, or vibing out in your Queenstown Airbnb, the message is clear: every detail matters — from basslines to breaths, from melody to mood.

LISA’s voice, style, and drive inspire millions — and now, with Bose, she reminds us that the right sound isn’t background noise. It’s the main character energy you carry into every moment.

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Daniel Chyi 戚钊

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