It’s in Our DNA: Why Porsche Drives Kiwi Passion for Performance and Precision

Porsche isn’t just a car brand — it’s a symbol of precision engineering, performance, and a deep-rooted passion that resonates strongly with New Zealand drivers and enthusiasts. “It’s in our DNA” captures the essence of Porsche’s legacy, connecting it with Kiwi values of craftsmanship, innovation, and a love for the open road.

From the winding coastal highways of the Coromandel Peninsula to the dynamic urban streets of Auckland and Wellington, Porsche owners in New Zealand embody a culture that appreciates luxury, speed, and heritage. Whether it’s the iconic 911 or the cutting-edge Taycan, Porsche’s DNA aligns perfectly with Aotearoa’s blend of adventure and refinement.

This campaign highlights how Porsche’s engineering excellence and design philosophy inspire Kiwi drivers — from car collectors and motorsport fans to everyday drivers seeking performance with style. It’s a story of connection, craftsmanship, and the thrill of driving, deeply embedded in both Porsche’s heritage and New Zealand’s unique motoring culture.

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Daniel Chyi 戚钊

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