Pocari Sweat’s First Male Lead Ad – Japanese High School Dance Story Inspires Kiwi Teens

Sun, 15 Jun 2025 14:29:26 +1200

For the first time ever, Pocari Sweat has cast a male high school student as the lead in their iconic youth-focused commercial series — and the result is a visually stunning, emotionally powerful dance performance that’s resonating with global audiences, including young Kiwis.

In this moving ad titled “You Are Surely Someone’s Sunshine”, rising talents Musashi Haraguchi and Yuta face off in a passionate, high-energy dance battle that blends modern Japanese youth culture with raw emotional expression. Backed by an original soundtrack from acclaimed artist STUTS, the commercial is more than just a product promotion — it’s a story of identity, friendship, and emotional release, especially relatable to New Zealand youth navigating similar emotional landscapes.

For Kiwis interested in dance, youth mental health, Japanese pop culture, and cinematic advertising, this spot is a masterclass in storytelling. It arrives at a time when Aotearoa’s young people are craving media that represents authentic emotional expression and cross-cultural connection.

The accompanying behind-the-scenes making-of footage reveals the dedication, choreography, and passion behind the shoot, offering added inspiration for NZ-based dancers, filmmakers, and creatives.

This ad is a beacon of hope and a gentle reminder: even when you feel small, you might be someone’s sun.

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