“This Seems Important” – Clarke Gayford’s Never-Before-Seen Lens on Jacinda Ardern’s Time as NZ Prim

In “This Seems Important”, Clarke Gayford turns the camera inward to share an intimate, behind-the-scenes look at the life and leadership of former New Zealand Prime Minister Jacinda Ardern. Far from the typical political documentary, this film captures five deeply personal years of Kiwi history — from election victories and global crises to motherhood, marriage, and the emotional toll of public service.

For New Zealanders, the story feels strikingly close to home. Through Clarke’s unique lens — both as a partner and a media professional — we witness the quiet moments that defined a political era: late-night decisions, joyful milestones with baby Neve, and the human side of leadership that the public rarely sees.

Set against the backdrop of events like the Christchurch mosque attacks, the COVID-19 response, and Ardern’s surprise resignation, the documentary taps into a conversation many Kiwis are having: what does it mean to lead with empathy in a world that often demands the opposite?

The film also invites us to reflect on how Kiwi values — whānau, humility, resilience — shaped both Ardern’s leadership and the public’s response to her. It’s not just about politics; it’s about partnership, sacrifice, and documenting a legacy in real time.

Whether you’re politically engaged or just curious about what leadership looks like from the inside out, this film resonates with anyone who’s ever wondered what it really costs to serve your country — and stay human through it all.

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