Tyla x Bose: “Hear It All, All The Time” — A New Soundtrack for Kiwi Self-Expression

South African global breakout star Tyla teams up with Bose in the stunning new campaign “Hear It All. All The Time.” — and it’s more than just a tagline. It’s a statement of identity, sound, and self-expression that’s deeply relevant to New Zealand’s diverse and creative communities.

Known for her viral hits and genre-blending sound, Tyla embodies the rhythm of a new generation. In this collaboration, Bose’s cutting-edge noise cancellation and immersive audio elevate her message: stay present, tune into every layer of your world, and don’t mute your truth.

For Kiwi artists, dancers, commuters, and creators — from the heart of South Auckland to the hills of Dunedin — this campaign reminds us that great sound isn’t just for the studio. It’s for every moment you’re moving, dreaming, or grinding.

Whether you're listening to amapiano beats, writing lyrics, or zoning into your own creative flow, Bose’s QuietComfort series lets you hear it all — without compromise.

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Daniel Chyi 戚钊

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