Rolex 2025 Collection: “Once Upon a First Time” – A New Chapter for Time in New Zealand

Rolex unveils its 2025 watch collection under the poetic theme “Once Upon a First Time” — a celebration of craftsmanship, innovation, and the personal moments that define our lives. For collectors and connoisseurs across New Zealand, this release is more than just a new line of timepieces; it’s an invitation to mark your next milestone with something timeless.

From the snow-capped peaks of the Southern Alps to the coastal elegance of Auckland, Rolex watches have long symbolised ambition and achievement across Aotearoa. The 2025 models introduce refined updates to classic lines like the Day-Date, GMT-Master II, and Oyster Perpetual, blending bold design choices with mechanical precision.

Whether you’re gifting your first Rolex, upgrading your collection, or commemorating a life-changing event, “Once Upon a First Time” reflects the emotion behind that moment — when time isn’t just measured, but remembered.

Kiwis with an eye for legacy and taste will appreciate how Rolex continues to honour tradition while moving boldly into the future.

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Daniel Chyi 戚钊

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