Montblanc “Let’s Write” – A Wes Anderson Tribute to the Art of Writing, Now Inspiring New Zealand Creatives

Montblanc’s new campaign “Let’s Write”, directed by the iconic Wes Anderson, is more than a commercial — it’s a cinematic celebration of the written word, wrapped in pastel tones, quirky characters, and symmetrical storytelling that fans around the world, including in New Zealand, are loving.

Set in a whimsical high-mountain library and a retro-futuristic train carriage, the film stars Rupert Friend, Michael Cera, Waris Ahluwalia, and Esther McGregor as travellers and thinkers reconnecting with creativity through writing. It’s an ode to pens, paper, and the power of slowing down — and it arrives at a time when many Kiwis are rediscovering analogue joy.

For writers in Wellington cafés, students journaling on campus in Dunedin, or designers sketching new ideas in Auckland studios, this short film offers not just product inspiration — from the classic Meisterstück to the limited-edition Schreiberling — but a creative moodboard. It reminds us that writing is more than communication; it's a ritual of expression, memory, and imagination.

Anderson’s unique visual world aligns beautifully with Aotearoa’s quiet creative culture, where storytelling, letter-writing, and mindful reflection are regaining importance in an overstimulated digital world.

Whether you're writing your next script, novel, or simply capturing your day in a journal, “Let’s Write” is a stylish, nostalgic nudge to pick up your pen — and keep going.

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Daniel Chyi 戚钊

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