23 September 2025

Virtual Walkthroughs: Why Buyers Prefer Video Over Open Homes in NZ

Discover why virtual walkthroughs are becoming the preferred choice for home buyers in NZ, surpassing traditional open homes.

Homes & Real Estate

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In recent years, the New Zealand real estate market has seen a significant shift in buyer preferences, with virtual walkthroughs taking center stage. This change is not just a fleeting trend but rather a reflection of broader technological advancements and societal shifts. In this article, we delve into the reasons why buyers in New Zealand increasingly prefer video walkthroughs over traditional open homes and what this means for local businesses.

The Rise of Virtual Walkthroughs in New Zealand

New Zealand is no stranger to technological adoption, and its real estate sector is no exception. Virtual walkthroughs have emerged as a crucial tool for buyers and sellers alike. According to a report by Stats NZ, there was a 25% increase in the use of virtual tours from 2021 to 2023. This surge is attributed to several factors, including the convenience and accessibility these digital tools offer.

Case Study: The Success of Harcourts Real Estate

Problem: Harcourts, one of New Zealand's leading real estate agencies, faced challenges in attracting potential buyers to open homes during the pandemic restrictions. Traditional methods were not feasible, leading to a decrease in buyer engagement.

Action: To address this, Harcourts implemented virtual walkthroughs using 3D technology. The agency partnered with local tech firms to create immersive online tours, allowing potential buyers to view properties from the comfort of their homes.

Result: Within six months, Harcourts reported a 40% increase in inquiries and a 30% rise in property sales. The virtual tours attracted international buyers, expanding their market reach significantly.

Takeaway: This case highlights the effectiveness of virtual walkthroughs in overcoming geographical and logistical barriers, offering a competitive advantage to businesses that embrace technology.

Understanding Buyer Preferences

Why are buyers gravitating towards virtual walkthroughs? The answer lies in the unique benefits these tools provide. Virtual tours offer a comprehensive view of properties, enabling buyers to explore every nook and cranny without the constraints of time and location. According to a survey by the Real Estate Institute of New Zealand (REINZ), 70% of buyers prefer virtual tours to in-person visits due to time-saving and flexibility.

Pros vs. Cons of Virtual Walkthroughs

Pros:

Convenience and Accessibility: Buyers can view properties at any time, from anywhere in the world.
Time Efficiency: Virtual tours eliminate the need for travel, saving time for both buyers and sellers.
Broader Reach: Properties can attract international buyers who might not otherwise have access.
Enhanced Engagement: Interactive elements in virtual tours can increase buyer interest and engagement.

Cons:

Lack of Physical Interaction: Buyers cannot physically inspect the property, which may lead to concerns over authenticity.
Technical Limitations: Not all properties can be effectively captured in a digital format, especially those with unique architectural features.
Initial Costs: Creating high-quality virtual tours requires an initial investment in technology and expertise.

Contrasting Viewpoints: Traditional vs. Virtual Methods

While virtual walkthroughs offer numerous benefits, there are contrasting opinions in the industry. Some traditionalists argue that open homes provide an irreplaceable personal touch and the ability to gauge a property’s ambiance in real life. On the other hand, advocates for virtual tours point out that technology can enhance the buying experience by providing detailed information and saving time.

Middle Ground: A hybrid approach that combines both virtual and physical tours might be the most effective strategy. By offering initial virtual tours followed by selective in-person visits, agencies can cater to diverse buyer preferences.

Common Myths About Virtual Walkthroughs

Myth: Virtual tours are only for luxury properties.Reality: Virtual tours are increasingly used for properties across all price ranges, as they cater to a wide audience (Source: REINZ).

Myth: Virtual tours are impersonal.Reality: Many virtual tours now include interactive features and live virtual walkthroughs with agents, making the experience more personal and engaging.

Myth: Virtual tours are too costly for small agencies.Reality: The cost of virtual tour technology has decreased significantly, making it accessible to agencies of all sizes.

Data-Driven Insights: How Virtual Walkthroughs Impact Sales

Data from the Reserve Bank of New Zealand reveals that properties marketed with virtual tours sell 20% faster than those relying solely on traditional methods. This speed can be attributed to the ability of buyers to quickly narrow down their options and make more informed decisions.

Future Trends in Real Estate Marketing

Looking ahead, the integration of virtual reality (VR) and augmented reality (AR) in real estate marketing is expected to grow. According to a report by MBIE, the adoption of AR/VR technologies in real estate is projected to increase by 35% over the next five years. These technologies will provide even more immersive experiences, allowing buyers to visualize renovations and customizations in real-time.

Conclusion: Embracing the Future of Real Estate

As the real estate landscape in New Zealand continues to evolve, embracing technology is no longer optional but necessary. Virtual walkthroughs offer unparalleled convenience, broader market reach, and increased buyer engagement. For local businesses, integrating these tools can lead to significant competitive advantages.

What are your thoughts on the future of virtual walkthroughs in real estate? Share your insights below!

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For the full context and strategies on Virtual Walkthroughs: Why Buyers Prefer Video Over Open Homes in NZ, see our main guide: Nz Commercial Development Office Space Video Tours.

15 Comments

Nostalgia Couture LLC

2 months ago

Oh, the wonders of technology! Who would've thought that a video stroll through a house could beat the classic open home? I guess it’s a bit like binge-watching your favorite series—way more comfy and no awkward small talk with the real estate agent!

0 0 Reply

Cynthia Speer

2 months ago

Virtual walkthroughs are a game changer for the real estate scene in NZ. They not only save time but also allow buyers to truly envision a space without the pressure of an open home. It’s about creating a genuine connection with the property from the get-go.

0 0 Reply

Lorraine85

2 months ago

In a world where convenience often trumps tradition, it's fascinating to see how virtual walkthroughs have reshaped the home-buying experience in New Zealand. Buyers are increasingly drawn to the immediacy and comfort of viewing properties from their own homes, which not only saves time but also allows for a more thoughtful evaluation of spaces. This shift highlights our evolving relationship with technology and how it can enhance rather than replace the personal touch of real estate. As we embrace these changes, it’s important to remember that while virtual tours offer a glimpse into a home, nothing can quite replicate the feeling of walking through a space and envisioning a life there.

0 0 Reply

amirtha0306

2 months ago

While virtual walkthroughs certainly offer convenience and accessibility for buyers, I wonder if they can truly replace the tactile experience of visiting a home in person. There's something irreplaceable about feeling the space, gauging its atmosphere, and noticing details that might not come across in a video. Could this reliance on virtual tours lead to buyers missing out on essential aspects of a property that only an open home can reveal? It would be interesting to see how this balance evolves in our market.

0 0 Reply

Silverado Veterinary Hospital

2 months ago

It's interesting how virtual walkthroughs can save time for buyers. Makes sense that people would prefer a quick video over the hassle of attending open homes.

0 0 Reply

Test72737337

2 months ago

Hey! Just read this interesting piece about why buyers in NZ are leaning towards virtual walkthroughs instead of traditional open homes. It’s kinda wild how technology is changing the game, right? I mean, people can check out a property from their couch, no need to deal with crowds or awkward small talk with agents. Plus, it saves time and you can really focus on the details without distractions. I love that you can pause and rewind to catch things you might miss in person. It’s like having your own personal tour guide. And hey, for those of us who can’t always make it to every open home, it’s a total lifesaver! Seems like it’s a win-win for both buyers and sellers. Makes me wonder what the future of house hunting will look like! Anyway, just thought it was cool and wanted to share. Catch you later!

0 0 Reply

Lily Bain

2 months ago

Ah, yes, because nothing says "home sweet home" quite like a pixelated stroll through someone else's living room while wearing pajamas. Who needs the charm of a real open home when you can experience the thrill of virtual wallpaper? Truly, technology has its priorities straight.

0 0 Reply

sdadtechnology

2 months ago

Ah, the great Kiwi conundrum: why walk through a home when you can sit on your couch, snack in hand, and judge decor decisions from the comfort of your pajamas? Truly, nothing says "I’m ready to buy" like a virtual tour and a side of chips!

0 0 Reply

MarielCwi7

2 months ago

I totally get it! With kids running around, a video walkthrough is way easier than dragging them to open homes. Plus, you can pause and rewind—perfect for catching those little details you might miss in person. It just makes house hunting so much more manageable!

0 0 Reply

Two Guys Moving Inc

2 months ago

While virtual walkthroughs offer convenience, they can't replicate the unique emotional connection and personal experience that physical open homes provide, which many buyers still value.

0 0 Reply

Wagging Tails

2 months ago

How might the immersive experience of a virtual walkthrough alter a buyer's emotional connection to a home compared to the tactile sensations and personal interactions that come from an in-person open home? Exploring this contrast could reveal deeper insights into how we perceive and connect with spaces, potentially reshaping our understanding of what truly makes a house feel like a home.

0 0 Reply

AleidaNuge

2 months ago

"Ah, the classic dilemma of 'Do I really want to put on pants for an open home?' Thank goodness for virtual walkthroughs—now I can critique the kitchen layout from the comfort of my couch with a snack in hand. Who knew house hunting could come with a side of Netflix?"

0 0 Reply

Ubbat Ocak

2 months ago

Interesting, but I’ve always thought that nothing beats the smell of fresh paint and the creak of floorboards when envisioning a new home. Virtual just can't replicate that vibe!

0 0 Reply

dallasmcconnan

2 months ago

"Honestly, virtual walkthroughs save so much time and let you check out multiple places without the hassle of driving everywhere—definitely a game changer for house hunting!"

0 0 Reply

SeleneRold

2 months ago

While virtual walkthroughs are convenient, I believe nothing beats the feeling of physically walking through a home. The atmosphere, light, and even the sounds of the neighborhood can’t be captured in a video. It's all about that personal connection to a space.

0 0 Reply