In Email Marketing, when you build an SMTP server, obviously this server will have a Public IP which is responsible for the Server Reputation.

We can Implement something called IP rotation where we can add multiple IP addresses to the same SMT Pserver and Send Email Marketing campaigns using multiple IP addresses to decrease the chance of being blacklisted.

or We can Build Multiple SMTP Servers and split our campaigns between them, so we call this SMTP rotation.


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