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French designer Philippe Starck argues that consumers should be buying products that will last for generations rather than following passing trends, in this movie filmed by Dezeen in New York.

"Timeless seems like a cliché," says Starck, who was speaking at the launch of his new Organic tap for Axor. "It's not."

"If I take the example of fashion, today a girl will buy a new dress every year. If she has a little more money, every six months. If she has [a lot of] money, every two months. This is a little crazy, because we know that the world cannot afford so much material, so much lost energy."

"Timeless is the only way that is really ecological," Starck continues. "We don't need recycling if we just buy less."