watermark logo

12 ビュー· 06 8月 2022

The Economics of IKEA: Why Does Labor Lead to Love? | The Economics Of | WSJ

Advertisement


garnetvalley56
加入者

Counterintuitive though it may seem, part of furniture giant IKEA’s success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the “IKEA effect.”

More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video

On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM

#IKEA #EconomicsOf #WSJ

もっと見せる


次に

Advertisement


0 コメント