The Rolls-Royce Cullinan is the luxury automaker's first attempt at an SUV. It’s the pinnacle of automotive luxury and can be endlessly customized to the owner's preference. This $410,000 model has lambswool carpet, hand-stitched seats, and rear theater seating. Business Insider's Matt DeBord and YouTuber Rich Rebuilds took the Cullinan for a drive to see if it’s worthy of its six-figure price tag.

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What It's Like Inside Rolls-Royce's $410,000 Luxury SUV | Real Reviews