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Apple is known for creating revolutionary devices that redefine their product categories and disrupt various markets. Take the iPhone for example, it forced us to reimagine what a smartphone was and how it could be used. But it also made devices like music players obsolete, which began the decline of the iPod. And in this video we’re going to explore a very similar situation as it pertains to the netbook.

Now before we discuss how Apple destroyed the netbook industry, we need to begin by defining what a netbook even is. And that includes understanding the state of the tech market back when netbooks were first introduced. In 2007 Apple introduced the iPhone, which was arguably the first modern smartphone consumers had ever seen, and it helped establish the beginnings of the mobile tech revolution. You see, up until that point, mobile devices weren’t very capable machines. Sure you could answer emails and do some rudimentary internet browsing with something like the Blackberry, but there were serious limitations that prevented it from delivering a desktop-class experience. iPods were also very popular, but they were designed for very specific purposes. For example, listening to music or watching tv shows and movies you bought from iTunes. And keep in mind modern tablets like the iPad hadn’t been invented yet.

So if you wanted a traditional desktop experience on the go, your only option was to lug around a notebook computer. Which weren’t as thin and light in 2007 as they are today. Many computer manufactures identified this gap in the market, and decided to bring back a product concept that had been attempted in the past, but failed virtually every time. And that product was the netbook. Netbooks were basically miniaturized notebook computers that included only the most essential features in an attempt to be as affordable, compact, and light as possible. Now as I mentioned, this history of product goes back before 2007, but had never seen much commercial success.

Special thanks to Awake Chocolate for sponsoring this video!