Honda Teases Styling of Adventure-Ready Prologue Electric SUV Coming in 2024 and Shares Plan to Accelerate EV Sales Toward 2030
Styling completed at Honda Design Studio in Los Angeles shows hint of Honda e
Prologue to be followed by first models based on Honda e:Architecture in 2026
Honda working closely with dealer network to prep for EV and digital sales future
Honda released the first sketch previewing the design of the all-new Prologue full-electric SUV launching in 2024. The first Honda model designed primarily through virtual reality visualization technology, Prologue styling suggests an adventure-ready SUV capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia.

The exterior styling of the Prologue represents the clean, simple and timeless values of the global Honda design direction, together with a long wheelbase, shorter overhang and a strong stance outfitted with a capable tire. Prologue was designed at the Honda Design Studio in Los Angeles in collaboration with a Honda design team in Japan.

“We announced a plan two years ago, positioned as a smart strategy, to co-develop an electric vehicle with GM. What will result is not just a more efficient process, but a great looking new vehicle, the Honda Prologue,” said Mamadou Diallo, vice president of Auto Sales, American Honda Motor Co., Inc. “Our dealers are excited about Prologue and the fact that it is just the first volume Honda EV, with more Honda engineered EVs we will begin building in North America coming to market in 2026.”

Toward its global goal to achieve carbon neutrality by 2050, Honda will introduce 30 new EVs globally by 2030, with a volume of 2 million units. In North America, Honda has laid out an aggressive timeline of EV introductions based on three phases leading to 2030:

2024: Begin sales of the Honda Prologue, co-developed with GM
2026: Begin production and sales of Honda models based on the new Honda e:Architecture.
2027: Begin production and sales of a new series of affordable EVs, based on a new vehicle architecture co-developed with GM.
Based on these three phases, the Honda brand plans to sell nearly 500,000 EVs in North America by 2030.

Honda also is working closely with its dealers to help them prepare to take care of customers in the new era of BEV sales and service. This includes:

A new dealership facility design provides dealers with a modular and flexible space reflecting changes in the way customers shop for and purchase vehicles, as well as lower inventory dealers will need to support sales in the future.
The number and type of EV charging stations dealers will be required to install based on their expected EV sales volume through 2030.
Guidelines regarding the types of special tools and equipment dealers will need to acquire to service Honda electric vehicles.
For the rollout of these guidelines, Honda is taking a tiered approach with dealers based on potential EV sales in their local markets. A tiered approach will allow for dealers to determine the best timing for these investments and evolve as EV sales accelerate.

00:00 - New Honda Prologue Teaser
01:33 - Honda Dealer Revamp
02:03 - EV announcements and planning
06:25 - Dealer model will change
08:50 - Closing Thoughts