MAX MARA Spring 2001 Milan - Fashion Channel

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As Italy’s largest fashion house, Max Mara is a name known across the world, synonymous with luxury, style and quality.

Inspired by a passion for tailoring passed down by his mother and great grandmother, Achille Maramotti founded Max Mara in 1951 in the Italian city of Reggio Emilia; he began with a line of high-end coats which were inspired stylistically by French haute couture but made using cutting-edge industrial tailoring techniques.

Today Max Mara is one of the largest fashion houses in the world, and the Max Mara Group, which consists of 19 different lines, is the biggest clothing company in Italy.

More than 60 years after Maramotti made his first coats, the brand remains at the forefront of fashion, producing beautiful clothing in almost every category imaginable, from the classic to the experimental.


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