Western wellness influencers once dubbed coconuts the new "it" superfood. Even though nutritionists couldn't agree if they deserved the hype, people kept gobbling them up. But what did the soaring demand mean for coconut producers? Well, harvesting coconuts is dangerous work. Farmers risk their lives climbing 80-foot palm trees to get the fruit. And processors brave saws to remove the pesky shells. We visit Sri Lanka to see how coconut farmers bear the burden of the West's superfood obsessions.

0:00 Intro
1:33 How coconuts are harvested
4:44 How the coconut factory works
7:40 Why coconuts are so important in Sri Lanka
9:01 Are coconuts actually good for you?
11:47 How Navik Mills cashed in on soaring demand
12:45 Other popular superfoods around the world

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How 30,000 Metric Tons Of Coconuts Are Processed A Year In Sri Lanka | Big Business