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https://www.youtube.com/mattih

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00:00 - Intro
12:09 - What keeps successful YouTubers going
21:15 - Content creators doing it for themselves vs others
29:00 - Ads
32:56 - Matti’s next project
41:18 - Matti turns spicy
48:18 - Reacting to YouTube algorithm changes
55:45 - Short form analysis and MrBeast’s success
59:39 - What is happening to our tastes
1:03:44 - YouTube’s important sentiment survey
1:11:38 - Matti’s ridiculously expensive purchase
1:22:12 - Building a team vs flying solo
1:24:55 - Audience fatigue

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