When Gionee's spin-off online mobile brand IUNI -- taken from "I am unique" -- launched back in November, it vowed to go right after Xiaomi with a similar sales strategy, but it's also differentiating itself by delivering "stunning" hardware design and "elegant" UI at the same time.

Read our review here: http://goo.gl/2fkhQN
Subscribe to Engadget now! http://bit.ly/YA7pDV

Engadget provides the web's best consumer electronics & gadgets coverage. Launched in 2004 by former Gizmodo editor and co-founder Peter Rojas, Engadget now covers the latest mobile devices, computers, TVs, laptops, personal electronics, hardware, tablets and cameras. Engadget's video property is a part of the AOL On Network.

Get More Engadget:
Read: http://engt.co/YZHYeP
Like: http://on.fb.me/YZI4mL
Follow: http://bit.ly/YFfj0L