SPORTMAX Fall 2022 Milan - Fashion Channel

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In a dizzyingly pink room with pink lights and pink carpet, the brand presented a collection hinged on circular draping, cut-outs, and clear string.

Many looks were backless or sideless, suspended or held together with a prayer and a tiny plastic band.

This severe silhouette, with its padded shoulders and clean lines, evoked something Margelaian: an idea hammered home with the large envelope bags.

Helmut Newton was also on the moodboard, his sparse, evocative women feeling in step with these Sportmax vixens.


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