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The next wave of digital change is here, providing forward-looking companies with an opportunity to act today to be ready for the future.

Welcome to the Metaverse Continuum—a spectrum of digitally enhanced worlds, realities and business models poised to revolutionize life and enterprise in the next decade.
It applies to all aspects of business, from consumer to worker and across the enterprise; from reality to virtual and back; from 2D to 3D; and from cloud and artificial intelligence to extended reality, blockchain, digital twins, edge technologies and beyond. As the next evolution of the internet, the metaverse will be a continuum of rapidly emerging capabilities, use cases, technologies and experiences.

The Metaverse Continuum will transform how businesses interact with customers, how work is done, what products and services companies offer, how they make and distribute them, and how they operate their organizations.

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