Change Your Behavior with Adorable Rewards – and Pavlovian Shocks |

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Whether you're hatching "new-you" resolutions or need to end a bad habit, there's a world of transformative wellness tech at your fingertips. Though some of it may shock you – literally.Willow Group, a company that aims to leverage technology to bring people peace of mind, is led by CEO Nichol Bradford. She is the first to admit that nothing replaces human connection, but the other side of the coin is that we don’t live in an all-or-nothing world; there can be a suite of tools to help people cope in their lives. If your loved ones can support you in breaking a bad habit, for example, that’s excellent. You could meditate and read to expand your understanding of what’s beneath your bad habit. Or, another tool in the box is the Pavlock.

What’s that? The Pavlock is an example of transformative technology that are coming into the market to help improve people’s lives. It’s a bracelet or cuff you wear, you can select a bad habit you want to break, and when you engage in that bad habit, the Pavlock will… electric shock you. It sounds like a gimmick, but this device works on our reptilian brains, creating an aversion that becomes associated with the habit you want to quit. There’s also a toned-down vibration setting that can promote awareness and mindfulness without all the voltage.

The Pavlock is a great example of transformative tech because it has a counterpart that helps you reach the same goal by a very different road. If the Pavlock is disciplinary, the MOTI works on positive incentives. It’s a small device that sits on your desk or table, and every time you engage in a good behavior you’d like to do more of, you touch it and it blinks colors, vibrates and coos. That’s pretty strange, but it turns out that on a deep level, humans love it. If you’re going to bed early, going for a short run, cooking dinner instead of getting take out, you press it for reinforcement, and it accumulates rewards for your positive action.

In transformative tech, the limit is our imagination, and in remembering that you choose your level of involvement. Nothing beats human connection, but a few science-backed bots can be empowering in achieving your personal and professional goals.

Nichol Bradford is the author of The Sisterhood.
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NICHOL BRADFORD:

Nichol Bradford, CEO/Founder, Willow. Nichol Bradford is fascinated by human potential, and has always been interested in how technology can help individuals expand beyond their perceived mental limits to develop and transform themselves to the highest level. She spent the last decade exploring these ideas in the online game industry, serving as a senior executive with responsibility for strategy, operations and marketing for major brands that include: Activision/Blizzard, Disney, and Vivendi.


Most recently she managed the operations of Blizzard properties, including World of Warcraft, in China. Now, as the CEO of the Willow Group, Nichol is applying same skills to the realm of elevating psychological well-being. Willow is a transformative technology company focused on employing rigorous scientific research to develop training protocols, hardware and software that can produce a reliable and positive change in the human experience.

Nichol has an MBA from Wharton School of Business in Strategy, a BBA in Marketing from the University of Houston, and is a graduate of Singularity University’s Graduate Studies Program 2015. She is a fellow of the British American Project, currently serves on the board of the Project 375/Brandon Marshall Foundation for Mental Health, and is a former term member of the Council on Foreign Relations. She is the author of The Sisterhood, and an amatuer boxer.
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TRANSCRIPT:

Nichol Bradford: People often ask me what I think the limitations are for transformative technology. And I would say that I don’t think anything replaces sitting down one-on-one with someone that you love or care about. There’s nothing that replaces that. But we don’t live in an only one thing world. I really believe in having a suite of tools that we use. And so when you can’t be one-on-one with your loved one and you are forced to be at distance then to have things that support you in that. And in terms of other limitations I think a lot of the limitations are really our imagination because it’s out of our imaginations that we develop products. It isn’t really a coincidence that the first flip phones look like the communicators on Star Trek.
Read the full transcript at https://bigthink.com/videos/ni....chol-bradford-on-tra