I co-founded Soylent back in 2013 with Rob Rhinehart, Matt Cauble, and David Renteln. We wound up using an age-old marketing technique to launch the product and get everyone talking about it: a stress test demonstration. This was completely unintentional since none of us had studied marketing, but it's fun to look back with 20/20 vision and see how the launch strategy worked.

Chapters:
0:00 Intro
0:34 My Start
2:38 Rob's Idea
5:20 David Ogilvy
6:52 Modern Examples
8:25 Conclusion

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Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.