Sisters Lucy Glade-Wright and Jo Harris are the founders of homewares brand Hunting For George. Launched in 2010, it’s now turning over $5M per annum, with 5 fulltime and 2 part-time employees, it stocks 5,0000 different products, they’ve an email database of 60,000 and an Instagram following of 200K. We cover plenty of ground in this chat including building a brand from scratch, working with family, the power of creating your own product line and content strategy instead of relying on others, and plenty more.

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If you have questions about how to successfully build and market a business from scratch then you’ll get the answers in this interview, including:

- Where did the name Hunting For George come from?
- How did you launch it?
- What’s your approach to customer service?
- How do you build a database? And how often do you communicate with them?
- Why have you opened an experience store in a large shopping centre?
- What role does social media play in getting more sales?
- And so much more ...

A little bit about today’s guests ...Lucy Glade-Wright and Jo Harris are the sister duo behind homewares brand Hunting For George. They began Hunting For George with a desire to create an online space that they couldn’t find elsewhere … something that offered more than the norm. They launched in 2010 from Jo’s psre room whilst both in full time jobs(Lucy a Graphic Designer and Jo a Nurse). One year in and with a far more impressive number of brands on board, they began to flirt with the idea of creating our own range of products. The business has been growing year -on-year ever since, and they’re now turning over around $5M online and offline.

Here’s what caught my attention from my chat with Hunting For George’s Lucy and Jo:

1. In regards to content creation “You can’t rely on others, so create your own channels”.
2. Create content that educates. Absolutely! BUT don’t be afraid to also engage and (dare I say) entertain. The How to fold a fitted sheet video is a great example of doing both.
3. The Community section on their website that includes Hunting For George Radio (Linked to Spotify):

- Hump Day Pick me Ups
- Motivate Me Mondays
- Sunday Soul
- Friday Beats

But the marketing gold doesn’t stop there, in this episode you’ll also discover:

- I’ve got an idea about you and I meeting up that I’d like your opinion on
- With the help of website and SEO expert Dave Jenyns, I launch a new segment called Ignite Your Site
- And we go back into the vault, revisiting a chat I had with Rebecca Coombes who made one small tweak to her business that changed everything

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May your marketing be the best marketing.

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