21 Views· 16 July 2022
Look Ma, I'm An (Kid) Influencer! | On The Red Dot | Young And Boss
These cool kids are influencing the way we see brands on social media, and they've only just started primary school! 7-year-old Hayley Ng has been a popular influencer with her 15,000 Instagram followers for years. But this year, businesses are cutting back on their budgets following COVID-19. Can the veteran kid influencer keep a tight grip on her popularity, or will younger brother Finley finally close in at her heels? Zemily Leaw is the youngest influencer on one of Singapore's most popular YouTube channels. But behind her fame and fortune lies a story of trolls, cyberbullying and a mother's unfailing love.
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About On The Red Dot: CNA's weekly programme documents the stories of ordinary Singaporeans and celebrates their resilience, identity and sense of belonging.
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