Allison Kluger: - Vidude

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Allison Kluger:

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Allison Kluger, GSB Lecturer in Management, explains the importance of having 5 stories in your pocket, and how to tell a great brand story with authenticity that's rich in detail – while touching upon reputation, presence, and branding. This Stanford GSB Spring Reunion faculty presentation was recorded on May 3, 2019.

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