25 Views· 03 August 2022
Allison Kluger:
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Allison Kluger, GSB Lecturer in Management, explains the importance of having 5 stories in your pocket, and how to tell a great brand story with authenticity that's rich in detail – while touching upon reputation, presence, and branding. This Stanford GSB Spring Reunion faculty presentation was recorded on May 3, 2019.
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Film & Animation
Music & Arts
Pets & Animals
Sports & Outdoors
Travel & Events
Gaming
People & Vlogs
Comedy
Entertainment
News & Politics
How-to & Style
Design & Creativity
Homes & Real Estate
Autos & Vehicles
Education
Science & Technology
Fashion & Beauty
Cooking & Foodie
TV & Drama
Products & Reviews
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