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Most of us are familiar with iMessage. If you have an Apple device you’ve almost certainly used it. iMessage is the app that allows you to send texts to and from various Apple devices like the iPhone, iPad, Mac and Apple Watch. Launched in 2011, the app comes as standard with Apple’s line of products and since it’s release has shown itself to be a leader in its field, batting off competitors like Whatsapp, Facebook Messenger and Viber. Considering these were originally built by companies whose sole purpose was to create the best messaging app possible, it’s pretty impressive that iMessage surpassed all of its competitors and remains popular today. In fact, some may have expected Apple to put messaging on the back burner while focusing on more important iOS features. But they took the exact opposite approach and it’s really paid off. People have cited iMessage as the primary reason why they continue to buy iPhones. But why is iMessage so popular and what makes it so much better than Android? Well that’s exactly what I’m going to explain.