Today we’re going to discuss why Apple has been charging more for less. Now what do I mean by this? Well, there’s been an interesting trend with Apple products in the past several years which I covered in a recent video. And that trend is price hikes across almost every product category, including accessories, at a rate unprecedented in Apple history. But rising prices are only half the story. Because if you look inside those pricier product boxes, you may notice that Apple includes less items than ever before. Which means Apple is effectively charging us more money for less stuff. So in today’s video I’m going to show you several examples of this trend, and give my thoughts as to why Apple might be doing it.